The process of controlling and managing your personal and business results on search engines is called reputation management. Franco Ieraci is an online reputation manager who keeps a track of every individual and brand on the internet, and promotes positive content related to a particular individual or business, while pushing down the negative information on search engines, with an objective to make one’s online presence strong.
The main role of a reputation manager is to address the negative and harmful content for any business on the internet and use positive links and feedback to boost the positive information online. Franco Ieraci can also look for potential warning signals to reputation problems.
The concept was originally a public relations expression with the intend to broaden relations with public not using the traditional media, but with the expansion of the online and social media, the term helped many companies to maintain their online presence.
The concept was originally a public relations expression with the intend to broaden relations with public not using the traditional media, but with the expansion of the online and social media, the term helped many companies to maintain their online presence.
Franco Ieraci is a “powerhouse” in lead generation, the marketing technique intended to stimulate and catch the interest of the public to a specific product, brand or service. The objective of this kind of strategy is to increase sales pipeline, or for the purpose of list building, e-newsletter list acquisition or for sales leads.
The leads generation is all the information a brand can receive about their consumer, the contact, the demographics, etc. It creates the base to what public is interested in a specific product or service, and this information defines how to do marketing of items and increase its sales.
In lead generation market, we can find three types of leads. The sales leads have the information about public demographic, data like income, age, household income, psychographic, etc. The other type is the marketing lead, which are brand-specific, and generated for a unique advertisement offer. The last one is the investor lead, close to the sales lead, it identifies the potential of interest of a person or a company in participating in an investment, which are generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed interest in their opportunity. The leads can use various sources or activities, but now a days often uses digital channels.
Digital Marketing
Digital marketing is nothing more than the marketing utilizing digital technologies. It is the promotion of products or brands, utilizing in various ways. The difference between the digital marketing and the normal marketing is the utilization of online media and the use of channels and methods that allow an organization to analyze marketing campaigns and understand what demographic strategy works for a particular product.The facility of digital marketing is that it can monitor what is being viewed, said and bought. It also monitors what kind of campaigns work and doesn’t work and what channels are best for each product. It includes wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards and digital television and radio channels.
Franco Ieraci utilizes the digital marketing tools, such as, search engine optimization (SEO), search engine marketing (SEM), social media optimization and email marketing to increase his clients results.
Building Brand Awareness
No one understands the best way to build brand awareness better than Franco Ieraci. To create a brand that the customer is aware of and identify with your need of strong presence in the social media channels as also defined in the traditional methods. To ensure your product gets best visibility possible you need every step. The consumer needs to know who you are and if your product achieves his expectations. You need a good feedback and proper use of all the online marketing tools.
The way to have a strategy to brand awareness currently is to organize a multi-faceted approach to improving brand engagement with all the customers, especially since more than 70 percent of buying clients define their experiences on how they were treated. It helps to do out of the box actions like sponsor public events, as charities or games, where your brand or product will be prominently in display. Also may be needed to work on display your product in an obviously way in every store, this is the most fundamental way to increase the awareness of a brand.
Franco Ieraci works with the idea that the action of building brand awareness depends on your relation with the clients. Not just at the time of the sales but before and after. You need a good reputation, a worthy product and a strong social presence for the before sales, but the after sales is as important. Do a follow up, listen to your customer about the product and the treatment at the time of the sales, the social media is a great way to reach them.
For Franco Ieraci using LinkedIn for lead generation is a tactic that he believes in. For him the clients with more success are the one that utilize LinkedIn as a unique opportunity to contact not just clients but partners too. Linkedin can’t be used like an extra channel. You can create new and unique content for this social media or re-utilize the ones you already publish in other channels, but you need to utilize it. Every time you post something your contacts will receive a notification telling them that you are there and that your products or services are for sale.
Through LinkedIn's platform you do not have any restrictions on promotional content, and you have full control of what you post there. Have a good strategy at the time of posting and do not spam the readers with too much promotional content. Franco Ieraci also talks about the utilization of groups discussions to promote your brand. There are discussion groups on LinkedIn with an already targeted public and for every niche imaginable. You can utilize them as an opportunity to grow your brand and to give and receive feedbacks from your customers, since these groups are full of people looking for support and answers.
Online Marketing
Online marketing is the techniques, methodology and set of tools that we use to promote brands, people, products and services through the online channels. It is almost the same as digital marketing, and is also known as Internet marketing, Web marketing, or search engine marketing (SEM).
Franco Ieraci puts the difference of digital marketing and online marketing as: the first one can be defined as set of marketing processes utilize by marketing procedures that uses all types of digital channels, platforms and devices even when they are not online, using all channels available in the digital media, such as Web sites, Social media platforms, Banner placement, email marketing, mobile marketing, SEO, pay per click campaigns, Web TV, SMS, billboards and anything else with a digital foundation. Digital marketing is online marketing but it uses more channels to reach people. The second one uses real time live internet for promotion and to get information.
Franco Ieraci remembers that the difference between online marketing from the traditional one is that the online form can deliver benefits such as growth in potential with reduced expenses, better control of your reputation and public, since you can know who they are utilizing tools for, improved customer service and competitive advantage.
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