Franco Ieraci | Latest things about Digital Marketing

The traditional offline marketing campaigns are not as effective as they were before. In the last couple of years the number of time people spend online doubled, what made us, ClickSeoMarketing Reviews think about how to reach the customers that are spending more and more time online. What type of marketing campaign will touch them?

Digital marketing is such a wide-ranging term, and many people describe it differently. Marketing is generally defined as connecting your company to the audience, creating a “right place and right time” for that to happen. Nowadays the “place and time” where the audience is present is on the internet, at all times.

Franco Ieraci understands that digital marketing is the integrated process and services to attract, engage and convert customers online as well as to construct and maintain relationships with them via online activities. The broad definition, digital marketing can also be defined as:

- The promotion of products or brands, utilizing forms of electronic media;

- Every form of advertising delivered through digital channels, that facilitate the exchange of ideas, products and services, satisfying both sides;

- The process that helps brands understands and disclose the performance of marketing programs in real time;

- The online method of influencing the audience to take an action.

In a time where the customer has a greater control on what they see and when they see it, and with such a large definition, maybe it's easier to define what exactly electronic media is. For ClickSEOMarketing Reviews, it goes from the obvious email, websites and social media, to mobile phones, electronic billboards and digital television or radio. By using this objectives of digital marketing can be achieved, via right use of digital media, companies generating sales, reach the right audience, engage with them and motivate them to take action.

Why Digital Marketing is important?

The web is in a constant growth, with more and more people are connecting every day. The public access the internet looking for information about products, services or locations, answers for their questions, for business contacts, available jobs, and much more! Since cell phones and tablets can connect to the internet, it has become impossible to escape consumers as they have access to information any time and place.

ClickSeoMarketing Reviews believes that this instant and the easy form to receive information is what make the digital marketing so imperative. Gone are the days when all people know about your company, products or services came from you and involved only what you wanted them to know. Now the consumer look for reviews of other clients, employees and competitors, complaints specially, and any trace of a bad image they can find can cut the communication with your brand right there.  

Companies need to understand that the consumer want brands they can trust, companies that comprehend them and a communication personalized and significant. Franco Ieraci  says that the success of many small business that create a name for themselves online and have the total of their work is in the web is the personalized communication and the concern of always having in mind who the client is and what he wants.

Franco Ieraci bring some other motives for why you need the digital marketing strategies:

1.  You have no strategic goals online. You need to know what you look for before start searching for it, making it clear what you want to achieve online, if that is gaining new customers or building deeper relationships with existing ones. It can be both, but it needs to be defined. Your company needs to know where to put the resources according to ClickSEOMarketing Reviews;
2.   You need to understand your online marketplace, since the dynamics are different from other Medias. You also need to devote enough resources to digital marketing, even if you only want to maintain the client you already have. Remember, the internet, especially the social media, have opened many opportunities and showcased different options for any kind of product or services.
3.   You need to know your customers as well as have a powerful online value proposition. Engage with your public, respond their questions, help resolve their problems, this will make them see how much you care and will encourage existing and new customers to stay loyal.
4.      You're not integrated. You need to use every media to actually be considered as a integrated company. To ClickSeoMarketing Reviews digital media works better when integrated with traditional media and response channels.

Benefits of digital marketing

If after all the reasons Franco Ieraci gave you to organize your digital marketing campaigns you still can’t see how it can help you, maybe seeing all the benefits it brings to your brand will close the deal.

1. The use of digital marketing campaigns will definitely increase your website traffic, especially if you have an attractive content, says Franco Ieraci .
2. You can see the exact number of people who have viewed your website’s homepage, how many pages they visited, what device they were using, where they came from, amongst other data. This will also help you to prioritize the channels that you spend time on, says ClickSEOMarketing Reviews.
3.    By using the strategy of attribution modeling you can identify trends in the way people research and buy your product. The tactic combines the right tools to trace all of your sales back to a customer’s first digital touch point with your business, and it will help in future decisions about your marketing, like which parts needs or deserves more attention. 
4.    Your contact with the costumer can be faster and more efficient.
5.    Another important benefit, says Franco Ieraci, is the ability to connect with mobile customers, by having a dominant online presence that is optimized for smartphone and tablet users can influence buying behavior.
6. The best way of increasing your revenue is to increase your digital outreach, and with all the data that the digital marketing provide it is easier to predict and realize the ROI data.
7.    Digital marketing also provides a faster time to analyze the data and adapt easily to any situation. Observe the trends and the actions that real people are taking and make the modifications that seem fit.
8.   The competition is bigger, but even a small business with a solid digital marketing strategy can compete with a larger company.
9.    The development of an online marketing strategy can be done for very little cost and even replace costly advertising channels.
10. A website with quality content that thinks about the customer wants and needs will provide significant value and lead generation opportunities says Franco Ieraci.
11.   Your brand can be seen anywhere in the world, giving you a greater exposure.
12. The engagement of the clients with your brand will also increase. With digital marketing you can encourage your clients to take action, visit your website, read about your products and services, rate them, buy them and provide feedback according to Click SEO Marketing.  

What does digital marketing consist of?

But what exactly make the digital marketing? To ClickSEOMarketing Reviews, first, digital marketing does not differentiate between inbound (helpful and attractive content) and outbound (marketing message that appears regardless of whether it’s relevant or welcomed) methods, therefore consisting on both.

With that fact in mind Franco Ieraci listed what are the tools and techniques utilize for digital marketing, such as SEO, PPC, SMM, email marketing, affiliate marketing, content marketing and online reputation management. The first three are the most important and know techniques.

• SEO is the search engine which shows what is most relevant to users, so this tool is used to get traffic from the free, organic, editorial or natural listings on search engines. To a perfect use you need:
• -       SEO friendly URLs,
• -       relevant titles in every page of the website,
• -       make the content specially for users and include keywords at every 100 words.
• Motives to use the tool:
• -       facilitate the views on the website,
• -       improve your competitive edge,
• -       expand the target audience and customer base,
• -       is low cost and long term standing,
•        it is done with a free traffic, specific target, but a  global reach,
• -        improvement on sales and the fact that results can be measured.
• Like everything else it does have a downside:
• -       the sites can never be indexed by the search,
• -       domain age plays a role in the position of the page in the searches,
• -       it is harder and more time consuming,
• -       high competition on a keyword makes more difficult to get the tag,
• -       takes time to see results, since is an ongoing process.
• The PPC or pay per click technique is an online advertise sponsored. The user only needs to pay the ad if a user clicks on it. Motives to use the tool:
• -       has a fast response, can even bring visitors in  few hours,
• -       it’s a path for search engine optimization,
• -       yield highly profitable results,
• -       easy implementation.
• Like everything else it does have a downside:
• -       it only focuses on selected keywords, and can miss the wholesale of the traffic,
• -       there is no guarantee and the competition is heavy,
• -       not so trusted, being affected by click fraud,
• -       it can be expensive, since you pay even without sales and because of the bidding war, since competitive keywords demands higher bids,
• -       it is complicated and restricted to text and image ads,
• -       traffic will stop if u stop the payment.
• SMM or social media marketing is the utilization of social media as an instrument on communication. Motives to use the tool:
• -       better targeting and increased visibility since people are online in a great part of the time,
• -       return on the investment,
• -       content promotion,
• -       helps with PR when done right, create and maintain relationships,
• -       cost effective.
• -       do a market research organizing the public and showing which exact channel works better,
• -       support the traditional campaign.
• Like everything else, it does have a downside.
• -       can ruin your reputation,
• -       it is more time consuming,
• -       risk of negative comments,
• -       everything is public.
• ClickSeoMarketing Reviews remembers that there are other ways to work with digital marketing, like the content marketing. This is done by creating and promoting content to generate brand awareness, traffic growth, lead generation, or customers. However for the affiliate marketing you receive a commission for promoting someone else’s products or services on your website. The marketing automation is software to make the marketing actions more fast and mechanizing.
• The last two are used for so long but still hold the results as said to Click SEO Marketing. The email marketing is used as a way of communicating with their audiences for years. It is used to promote content, discounts and events, as well as to direct people towards the business’ website. Online PR is securing the online coverage that you will get with digital publications, blogs, and other content-based websites.

Last details on digital marketing

According to Franco Ieraci there are a lot of tools and different techniques to organize your digital marketing campaign. Some tools are fast to show results but most of them will require a longer time for you to see the results. However, it all depends on the balance and effectiveness of your digital marketing strategy. It can take longer if you spend a long time building the identity of your consumer or identifying the needs of your audience, creating a quality content to attract and convert them.

ClickSeoMarketing Reviews prefers to stay on the organic part of the search engines; however, the results on it are likely to be seen within the first six months. If you want something faster than always prefer paid advertising, but that depends on your budget. For a short budget, maybe focusing on the inbound techniques like SEO, social media, and content creation is more effective. With the inbound marketing, you need high quality content that your audience will want to consume, and the only investment you will need is your time if you are not planning to contact someone for the work. This all presuming that you already have a website. Nevertheless using the outbound techniques, you will need a bigger budget, since online advertising is definitely more expensive because of the bids to appear at the top of Google’s search results for keywords associated with your business.

For ClickSeoMarketing Reviews in the end, it is all worth it if your company prosper and your client is satisfied.